Once you hear the term “food tech solution” – the first thing that comes to mind is a delivery app like Deliveroo or Uber Eats. However, in this day and age, technology has penetrated this industry much deeper. There are burger-cooking robots, drones for crop analysis, and even some new kinds of fruit and vegetables genetically modified by scientists. Food tech apps have changed too. We have researched this topic and chosen a few curious applications and platforms to share with you.
This platform connects chefs with passionate eaters in their area and allows them to offer unique dining experiences. Let’s say you are (or want to become) a chef, but you don’t have a restaurant where you can share your skills with the world. That’s when Feastly comes handy. You can serve a delicious meal in the comfort of your own home or any other location and invite “customers” through Feastly. This takes sharing economy to a whole new level, when you can save on dining – the cost of property rent and staff salaries is not included in the price of a dish. It’s like an Airbnb of the food world!
If Feastly had a cousin, it would be The Food Assembly. The platform allows people to virtually shop for organic food which is grown by local farmers. Afterward, a meeting (an assembly) takes place in a chosen location and time where all customers can collect their food orders and shop for some more. Those assemblies usually take place at various stores and sites not related to food, which makes the overall experience even more indie.
Recipes, tips, travel suggestions, shows, and classes – everything that a foodie desires can be found on Tastemade. Gathering such a broad target audience in one place sounds like a difficult task, but the platform seems to do a pretty good job by providing excellent using high-quality media materials.
This platform offers various food gift boxes filled with products from indie businesses. There are multiple subscription plans and options where you can receive a new surprise box each month with the best goodies or order only one type of product, for example, a selection of different bourbons, etc. There’s also candy, pantry, snacks, pickles – they have everything. By providing these services, Mouth helps small indie businesses grow, which is a very noble thing to do.
Kabaq brings the wonders of augmented reality and 3D modeling into the food world. The company builds lifelike 3D models of restaurant dishes and shows them in an app that is available on the App Store and Google Play. It substitutes regular menus and brings more fun to the ordering process. Customers can see the food they are about to order in its precise size right on the plate in front of them. Also, Kabaq offers its models for restaurants’ marketing, cookbook visuals, and other purposes.
As you see, the food tech solutions today go far beyond simple delivery applications for iOS and Android devices. Sometimes they are created for pure marketing purposes and extra wow effect for a client, which is achieved by making customer experience more convenient and easier. For example, Domino’s Pizza chain offers a tracker app that connects to your IoT devices via IFTTT applets. It notifies you when your pizza is out of the oven by turning on lights in your living room, playing your favorite track on your phone, etc. This way you know that it will arrive in mere minutes.
Despite the global popularity/use of some food delivery and food aggregator apps, a lot of restaurants still apply custom created solutions. While those apps are not always ideally designed, they do have a few benefits over their global competitors. Apart from the standard set of features, a custom solution allows businesses to create timely discounts and loyalty programs, send push notifications, and provide navigation to the nearest restaurant of the chain. Also, a native application has a great potential to engage customers with the help of user-generated content – photos, videos, hashtags, etc.
This industry is evolving insanely fast. So, if you have a killer idea for a food app or plan a remarkable marketing stunt for your restaurant, you should start thinking about a team to help you with the implementation. A few useful tips on how to do that you can find here: https://blog.vakoms.com/quick-tips-on-finding-your-true-it-partner/