30 Oct 2019

How to reap all the benefits of augmented reality in jewelry?

Augmented reality is no longer just nice to have for a jewelry business. 61% of users would rather buy in a shop with AR experience than in another. Jewelry stores are no different. Both physical and online shops in this industry need to upgrade to stay competitive. Augmented reality brings more than customer engagement. It optimizes the sales process and lets you expand your audience reach. ...
02 May 2019

Everything You Need to Know
to Build Location-Based AR App (Updated)

So, you’re in a foreign country, walking away from the crowded touristy streets in search of an authentic cultural experience. You feel the hot sun on your skin and a whiff of the tasty traditional cuisine. Not sure where it comes from? Just launch an AR app on your phone, point it at the street and you’ll see the names, ratings and specialties of every restaurant on the horizon. Sounds too go...
13 Dec 2018

Top tech trends that will dominate
real estate market, architecture
& interior design in 2019

What do real estate, interior design, and architecture have in common? The only and the most important thing - they all operate with space. Right now, the real estate industry is witnessing major changes. The entire approach to architecture & interior design is changing, with the main focus shifted on benefits for people. The intuitive professions of an architect and interior designer are ...
28 Nov 2018

How to use AR in marketing & advertising to boost sales

To reach and engage the always-connected consumer, brands need to сonstantly improve their marketing strategies. That is when augmented reality comes in handy. AR apps allow sending the right message in the most prominent way, bringing the benefits of the latest technologies to consumers. Let’s find out how you can use augmented reality to promote your products & services. The VR/AR market...
01 Mar 2018

Augmented Reality vs Virtual Reality –
What Is the Difference?

Although virtual reality (VR) and augmented reality (AR) are related technologies, they are very different in terms of usage, hardware, and implementation. Considering the fact that AR and VR are increasingly used in all sorts of industries and by different businesses - from global telecom brands to gaming startup, it is important to know the difference between them. Earning a lot of media atte...
02 Oct 2017

Best Paid and Free AR Apps 2017

Today, Augmented Reality is the most amusing technology to experience. You can create an absolutely different world by overlaying digital content on the real things you see. Augmented reality (AR) is a technology that enhances our everyday life and is becoming more powerful with every passing year. With the help of smartphones and tablets, it overlays computer-generated pictures on top of the u...
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