It’s been a long time since Google pointed out the importance of mobile-friendly websites because more and more people were using mobile devices for web browsing. In March 2018, Google introduced its mobile-first indexing to help mobile searchers find the most suitable content in the best form. What does that mean? How will it impact SEO and web development? And, most importantly, how can you stay competitive in terms of new changes? Let’s figure this out together.
What is Mobile-First Indexing?
The amount of mobile searches multiplies from year to year, and Google finally made a step towards reflecting user behavior trends in its ranking algorithm. Previously, the search engine prioritized desktop page versions and cataloged websites based on their quality. But this approach could cause issues since it didn’t evaluate the actual page users saw. Mobile versions could show less or distorted content than a desktop website had.
Now, Google will use mobile versions of landing pages to rank a website in search results. It doesn’t mean that if you don’t have a mobile-friendly version of your website, it won’t be indexed. But it can negatively impact your site’s ranking and how it performs in search results. On the other hand, if the quality of your site’s mobile version is as high as of its desktop variant, you are out of the danger zone.
How Can I Make My Website Mobile-First?
If your primary content and markup differ depending on the platform — mobile or desktop, you should amend it to show competitive results in Google. When creating a mobile-friendly web-presence, think about how your website will look on mobile from the very beginning, since an early web development stage and when choosing a design.
Responsive design is a practical way to make sure you provide a mobile-friendly UX and keep content consistent and dynamic across multiple devices. Responsive design adjusts the way your website is displayed on a mobile device. It creates layouts that adapt to virtually any screen dimensions, even though the page, including URL, HTML and images, remains the same.
Why Is Responsive Design the #1 Option When It Comes to Mobile-First Indexing?
By adopting responsive design, you increase the chances of attracting more traffic through mobile — a mobile-friendly UX makes 67% of users return to your site, buy your product or service.
Mobile-first indexing also means that the Smartphone Googlebot will crawl your site first. Based on this, responsively designed pages seem to be more efficient for crawling. They require a single Googlebot user agent, which will crawl a page once, instead of various agents retrieving all forms of content. It will help Google index your site higher and keep your search results fresh.
Considering Website Development, How Can I Build a Mobile-First Website?
There are many tools, frameworks and libraries to use when developing responsive mobile-first projects for the web. Angular and React are probably the most popular solutions for responsive web app development. But if you want to focus on the mobile-first approach, we recommend adding Angular Material or Bootstrap UI component libraries to them.
Both Angular Material and Bootstrap are great for creating responsive mobile-first user interfaces. Bootstrap is a consistent and customizable HTML, CSS and JS library that aims at building a simple and refined user interface. Angular Material, a UI component framework based on Google’s Material Design specification, allows creating beautiful and functional UI that seamlessly adapts to different platforms.
So, What Should I Do Next?
By all means, going mobile-first is a good idea since you can reach your customers through their smartphones and always stay in their pockets, literally. For sure, a mobile-friendly website defines your success and popularity among users, so we recommend entrusting its development to professionals. Why not turn to one of the top web development companies in Ukraine or UK? You’re sure to get a stunning experience of first-rate web application development. Google has already rolled out its mobile-first indexing. Don’t waste your time and start pleasing the visitors of your website with a great mobile design and user experience right now.